When I lost my website, I felt violated.
Not in some violent way, mind you, but it was personal. “Claim your name on all social media sites” I’ve been told by The Experts Everywhere. My Facebook site, my Twitter handle, my Instagram account, my LinkedIn profile and all else, including my website name. I owned the domain name “dwhirsch.com” for years. When it was claimed by someone else, some random online shoe company, I lost my identity.
If I’m not “dwhirsch.com,” then who am I?
Upon reflection and deep soul searching, I admitted to myself that “dwhirsch” is a boring website name. It says nothing about me other than my name. Sure, it’s my social media presence, but it’s egotistical. Professional, maybe, easy to locate, but am I a website? No way!
There’s some TV commercial about hand lotion or something that asks the women, “If your skin had a self-care tag, what would it say?”
It says little about the company when I remember the tagline but not the company.
What words describe your skin? What words describes your self? What words describe me?
I have such a word. When I wrote for Michigan Scrapbooker, I noticed one word that I used in two consecutive articles. None of the other writers used that word. It’s a cool word, so I weaved it into every article I wrote. Did readers notice my Hitchcock-esque appearance? Did anyone care?
My challenge became finding ways to use this word. Every. Single. Article.
I found the ways. How? Stay tuned.